Meta Creative Strategist

Working Days and Hours: Monday to Friday, 9 AM - 6 PM (UK Hours); Potential for Flexible Hours

Location: Remote/Online

Salary Range: Attractive Top of Market Salary (paid in GBP/USD)

Palm Outsourcing helps international companies find talent in Egypt.

Please note, we will only be considering excellent applicants with solid demonstrable experience. If you do not have clear and evidenced experience, you will be immediately rejected, so please do not apply.

Contrastingly if you feel you are a right fit relative to the requirements below, please proceed.

Opportunity Overview

The client is a fast-scaling innovator in the combat sports and ecommerce space, based remotely with a creative HQ in Tbilisi, Georgia. They are renowned for building viral products and cultivating cult-like communities, driving significant advancements in how fitness and combat sports are marketed and experienced online. This role presents a unique opportunity to contribute to key projects and initiatives at the cutting edge of DTC marketing and creative content. As a pivotal member of our client's team, you will be involved in a range of activities that drive customer engagement and brand growth, helping to shape the future direction of the company in a performance-driven, creative-led environment.

Role Description

We're looking for a Creative Strategist to join our client's team. If you're an energetic, detail-driven creative thinker who wants to contribute to the world of ecommerce and performance marketing, while gaining experience from a company in an exciting growth phase within the UK and international markets, this could be the opportunity you've been looking for. You'll play a crucial role in ideating, scripting, sourcing, and analyzing high-performing video ads that convert, driving the growth of viral consumer products. This position offers significant opportunities for personal and professional growth within a fast-paced and collaborative team.

Key Responsibilities

• Creative Ideation & Strategy - Research and develop weekly advertising angles and hooks tailored to different customer personas (e.g., parents, athletes, fighters), using data and trends to guide strategic direction.
• Copywriting & Scripting - Write engaging ad scripts for various formats (UGC, VO, narrator) with multiple hook and CTA variations. Ensure all messaging aligns with the brand’s bold, direct, and emotional tone.
• Content Sourcing & Briefing - Select and tag existing content, brief editors and creators clearly using tools like Notion or Frame.io, and ensure creative assets align with messaging goals.
• Performance Analysis & Iteration - Monitor creative performance metrics (CTR, ROAS, retention), iterate based on what’s working, and collaborate with the media buying team to scale top-performing campaigns.
• Creative System Execution - Maintain creative volume (e.g., 3–5 ads/week), follow internal processes, and document learnings to help improve creative systems over time.

Minimum Qualifications

• Creative Strategy Experience - 1 - 2 years of experience in developing high-converting creative angles, ad scripts, and messaging tailored to specific audiences, ideally within a DTC or ecommerce brand.
• Copywriting & AI Collaboration - Strong copywriting skills for digital video formats, with experience using AI tools like ChatGPT to streamline ideation and scripting.
• Performance Marketing Acumen - Understanding of key ad metrics (e.g., CTR, ROAS, hook retention) and how to use them to inform creative decisions.
• Content Production Familiarity - Experience sourcing and working with UGC, B-roll, and branded assets, plus briefing creators/editors for execution.
• Organisational & Collaboration Skills - Comfortable managing creative pipelines inside Notion, participating in review calls, and collaborating with cross-functional teams.

Company Benefits

• Top-of-the-market pay.
• Remote working.
• Potential for flexible hours.
• Typically, we work with our own laptops, but if you need any extra gadgets to do your best work, we've got you covered.
• Becoming a part of Palm Outsourcing, where your performance is rewarded in long-term job security and continued growth opportunities.

Thank you for taking the time to apply, we look forward to reviewing your application.